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Do More with Cross Media Marketing

Capitalizing on the versatility of multiple media channels – websites, direct response campaigns, emails, QR codes, social media, text messaging (SMS), and smart phone apps – cross media strategies serve as critical components of
marketing and communications plans. The
fundamental truth is that people across all markets and industries have preferred ways of receiving information. Miss one form as you broadcast your message, and you may be missing a large segment of your target market.

In today's high-tech communications age,
sharing information across every available
media stream is important, but what may be even more critical is determining the best
alignment of the following two considerations:
  • How to utilize all media by identifying a distinct strategy and objective for each form of communication, based on the desired user experience.
  • How to integrate these forms of media in an effective way to track and measure the desired results, or ROI.

Building an effective cross media strategy requires both marketing expertise and technical skills to build the integration.

If you're ready to explore the benefits of implementing a cross media marketing strategy, let Sherpa Brand Marketing assist you by differentiating the various media channels for you and carrying out the plan.

For more information, contact your
sales rep or email sales@INDEXX.com.

Solution Scenario

Building an effective cross media strategy requires both marketing expertise and technical skills to build the integration.

Here are our recommended best practices so that you can get started generating your own cross media strategy:
  1. Define an overall marketing objective or goal.
  2. Create a relevant message for this objective or goal and determine how to communicate it in each media platform.
  3. Develop a plan to reply to prospects who engage within the campaign.
  4. Execute the campaign and respond to prospects.
  5. Measure overall effectiveness of the campaign.

Content sourced by Mike Miller,
Marketing Manager.

303 Haywood Road, Greenville, SC 29607
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