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Matching Perception to Reality

Sherpa Brand Marketing, a division of INDEXX, contracted with Belton Industries, a specialty weaver of fabrics made largely from poly-propylene yarns, to rebrand their entire business and produce new marketing collateral that matches the company's overall direction. Sherpa also focused on creating a fresher, more robust website to accurately promote Belton's signature textiles and to serve as an online product resource.

In operation for more than 90 years, Belton had been weighed down by outdated materials that didn't properly showcase their innovative technologies, exceptional customer service, or strong collaborative nature. Following extensive meetings to understand company vision and direction, Sherpa reorganized, redesigned, rewrote, and re-envisioned Belton Industries to reflect the company's 21st-century vision and better serve its markets.

Belton Industries' sales team is now equipped to show a full line of products for each market the company serves, along with supporting technical documentation for each item.

For more information on how Sherpa Brand Marketing can strengthen your brand and your business, contact Mike Miller at mmiller@indexx.com.

Solution Scenario

"A vast improvement from our previous website we now have our complete product offering well represented online for all the markets we serve. We can even manage the new website ourselves."
Belton Industries
303 Haywood Road, Greenville, SC 29607
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