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INDEXX NEWS
 
Vol. 2, No. 2
 


CROSS MEDIA STRATEGIES


  
Cross Media Strategies


Bridging the Gaps in Your Distributor Marketing Program


You've created a perfectly positioned
product and/or service, and you've invested
time and money into setting up a distributor
marketing program. You've determined the
allocation of co-op marketing funds and
allowed distributors a certain amount of
freedom in promoting your products and
services to their customers.

Still, a notable disconnect appears when you attempt to evaluate the impact of all these efforts. Not only is it time-consuming to follow up with every distributor, but it can be exceedingly difficult to prove the worth of co-op marketing expenditures.
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CUSTOMER SOLUTIONS


Customer Solutions

Make Sure the Entire Neighborhood Knows Your Business

Determined to expand your advertising scope? The USPS Every Door Direct Mail program affordably saturates a given area with your chosen message or promotion.

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  INDUSTRY DEVELOPMENTS
 
 
Industry News


INDEXX Earns Full-Service Status as Post Office Modernizes


To adapt to 21st-century communications and carve out a place for itself among email, social media, and package shipping, the US Postal Service is pushing automation initiatives and enticing businesses to its model through incentives, discounts, and firm switchover dates.

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INDEXX NEWS


BURCO Announces Expanded Sponsorship Program at Expo

BURCO Promotional Printing – INDEXX's division catering to the golf, hospitality, and recreation markets – participated in the inaugural WNC Culinary Expo in Asheville, NC, in April.

Presented by Asheville Independent Restaurants (AIR), the event sought to connect and showcase western North Carolina restaurants and to debut new food-related products, services, equipment, and technology. Promoting local food and the local economy were foremost among the expo's intentions, and BURCO as a homegrown Asheville printer was proud to be a silver sponsor.

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