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MARKETING & CROSS MEDIA

Our Marketing department is staffed with professionals experienced in delivering both traditional and online communication strategies across a variety of industries and platforms.

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Design & Branding

Our Marketing & Design teams will assist you in establishing or maintaining a brand identity and ensuring consistency company-wide. We also provide comprehensive guidelines for how to utilize your brand assets internally and externally.

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Campaign Strategy

The most important part of marketing is developing a solid strategy. Our Marketing team will work with you to develop achievable goals and metrics for what success looks like to you. We will then use our state of the art campaign management software to meet and exceed your expectations.

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Data Enhancement

Campaigns are only successful if the data is clean. Since often the success or failure of a campaign depends on how healthy and clean your customer’s data is, we will make every effort that your mailers, emails, or digital ad spend is going to the correct person or demographic.

Cross Media Campaigns

Cross Media Campaigns are a growing trend in today's digital marketing landscape. Customers are often fatigued by ads on their digital devices and are likely to scroll through any advertisements. One area that can help with this is a cross-media campaign, consisting of promoting a product/service on several media simultaneously (i.e. Direct Mail, Email Marketing, Social Media Ads, etc). This way, companies combine their design efforts into a single thought process to promote customer conversion.

 

Benefits of Cross media:

  • Clarifying your marketing objectives

  • Finding the right balance of media initiatives

  • Capability on measuring the results with a robust store of analytic tools.

  • We relay sales opportunities in real time to your staff so they can follow up purposefully and immediately. 

Data Enhancement

Campaigns are only successful if the data is clean. Here are a few of the ways that we check to ensure your campaign is reaching the correct people.

  • Pre-campaign Data Appending

  • Email contact Appending

  • Merge / Purge

  • Target Data Cloning

  • Data Campaign Collection Appending

  • Advanced Data Verification

  • Phone Contact Appending

  • NCOA Compliance

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